No retouching. No airbrushing. No photoshopping. No supermodels. American Eagle Outfitters debuts a new campaign for its intimates line that promises to keep it real. Yes ma'am. The lovely ladies featured in the new Aerie ads have not been digitally altered. Gasp! Waistlines have not been narrowed. Tattoos have not been removed. And if you look closely, you can even see STRETCH MARKS. How much more real can you get! I'm loving this campaign already.
The big wigs at Aerie and American Eagle decide to go the unconventional route for this one. The idea of not airbrushing any of the models for the shoot is almost ludicrous. No one does that, especially when it comes to lingerie. Most intimate apparel lines sell you a fantasy or something unattainable. Aerie does just the opposite. At the same time the photos are also fantastic. Yes there are pretty girls, a glam a squad, and a fancy location but not much more frills. The hair, makeup, and styling are all so minimal and natural. It makes this whole campaign look warm and approachable unlike the images we see from other lingerie companies. Not only do you feel like you know these girls, but you know that you're just like them. A real woman.
Once again, this is all so refreshing. We can all learn so much about body image and loving yourself by seeing girls who are proud of their so-called flaws putting it all out there. These women are brave. You'd have to pay me a lot to show off my stretch marks. But don't be fooled. These may not be supermodels, but they are models. It's not like Aerie just picked some normal women off the street and put lingerie on them. Regardless of the casting choices and marketing agenda, this is still a great message. Let's hope this campaign encourages all of us to love our bodies no matter what shape or size.
Sound off: Are you loving Aerie Real? Do you think campaigns like this are just a fad or here to stay?
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