What a statement! I may be a little late to this, but an anti-anorexia campaign has been making its rounds and has a lot of people buzzing. With a tagline that reads "
You are not a sketch. Say no to anorexia," the ads go for shock and awe to draw attention to the fashion industry's love affair for super skinny. But even with compelling imagery it seems like the message is lost in the fine print.
Spearheaded by Star Models out of Brazil, the campaign features real models digitally altered to look like their matching fashion figures. The result is an incredibly thin, anorexic woman that is meant to cause alarm. Meanwhile, the fashion figures appear completely normal and elegant because that's just what we're used to seeing from those drawings.
Ok, so I get it. The industry's constant use of thin models almost encourages eating disorders or skinny by means necessary. Our fashion world is a little jacked up sometimes. I mean, scouts going to a Swedish eating disorder clinic to
recruit new talent just shows you how hypocritical we can be. We all know this is an issue, right? So why isn't the tagline much bigger? Yeah, I don't get it.
Sound off: Do you think this ad campaign is effective or does it miss the point?
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