Gear that will make you fly. A big part of a guy's wardrobe is dedicated to what he's wearing when he's breaking a sweat. Whether he's a runner or he's got hoop dreams, athletic apparel can be just as important as a suit and tie. If you're going to play the game, you've got to dress the part. You can't dunk on dudes if you're wearing khakis and loafers. No way, man. But now there's a new go-to for the ballers who want to look good on the court. It's called BrandBlack.
Last week
BrandBlack made its official debut with a very hip launch party with LA Clippers guard Jamal Crawford. He's signed a multi-year deal and is the brand's new global ambassador. Some of Jamal's teammates and friends came out to help him celebrate including Chris Paul, Blake Griffin, and actor Pooch Hall. Kendrick Lamar even made a cameo, but how could he not. This was definitely the party to crash.
Taye and I made our way to the shindig after running to a couple of other events. There was no way I was going to miss this. I knew all of my favorite guys were going to be there, so of course I made to make an appearance. We arrived fashionably late, but the crowd was still feeling it. This wasn't your usual launch event. My friends James Outlaw and Sean Patrick worked hard on making this event extra special.
Picture watching a street ball game at New York's famed Rucker Park. Now add a few of the hottest djs, some LA scenesters, and put that all inside a historic sound stage and shake it up with some delicious cocktails. Yeah, that was the party. No seriously. Guys from the Venice Ball League actually had a dunking contest while the rest of us danced and sipped on drinks.
BrandBlack is the creation of David Raysse. He's collaborated with major shoe companies like Adidas and Fila, and finally has something that's all his own. BrandBlack's sneakers and apparel are slick and modern. If you're a guy who likes to ball out of control, this is definitely for you. The brand is already in the lab adding new designs as we speak. Look out for Jamal Crawford's "JCrossover" line coming soon. BrandBlack is so cool and definitely lives up to its motto "
A different way to fly."
No comments:
Post a Comment